My
12-year-old knows about the most graphic scene in the film Alien, even though she’s never seen the film. She knows the
accusations against Bill Cosby, even though she doesn’t know anything else
about him. She has absorbed all kinds of sordid information about the world,
even though she says she doesn’t want to know it, and doesn’t know how she
acquired it. All this is from a child who lives in the Irish countryside,
watches less television than most, is not allowed to use the internet
unsupervised and who sees mostly black-and-white films with me.
I understand
completely; most of us know things without knowing where we first heard them –
where did you first learn about porcupines, for example, or Iceland? Our modern
media – corporations, political factions and advertisers -- take advantage of
that, flooding us with images and factoids and hoping some of it sticks. Generally,
it works; we carry all kinds of attitudes and certainties about the world that
we picked up from some screen, and that are now part of our world-view, even if
some of it is false. We didn’t ask for the information, can’t verify it, and
can’t explain how it came to be part of us. Such processes are out of our hands
now.
If I asked
you to picture Moscow, for example, or a Mexican village, or the Amazon rainforest,
you’re probably picturing a set of images from the mass media – again, you
picked them up somewhere, and now they pop into your thoughts unbidden when
someone says the right word. When I picture Moscow, for example, I picture a snowbound
Kremlin from a thousand international spy thrillers, and I bet the same is true
of most Westerners. I’m not picturing pre-schools, or shopping malls, or
trailer park barbecues on a hot summer day, even though all those, I’m told,
are also part of Moscow.
I could correct
my thinking about that drop of information, of course, but I can’t correct the
entire flood of media influence that surrounds us. I could probably name a few
Kardashians or tell you something about how Breaking
Bad ended, just from passing magazines at the shop in the nearby village,
or hearing the radio station over the loudspeakers in the parking lot. Look up
your e-mail on a computer, and you get video advertisements, pop-ups, fake news
and spam. Briefly glance at a television and you see adverts for products you
don’t need, trailers that spoil the best parts of upcoming films, and graphic
images you can’t un-see – and I see televisions now in pubs, restaurants,
doctors’ offices and bus depots.
I’ve talked
about how living in rural Ireland lets you see this in fast-forward, as the
country has undergone about a century of change in a few decades. Our adult
neighbours grew up here with small television screens and radio, and their
parents grew up with local folk songs and storytellers. These days this country
is hooked up to the same Hollywood media as most Western countries, and teens in
villages here get the same memes, pop songs, and self-destructive fads as teens
across the world.
All this
swimming in self-referential loops of pop-culture flotsam makes actually
enjoying any media far more difficult; any line or image dramatic enough to
draw attention is repeated, discussed, spoiled, clipped out, placed on internet
lists and regurgitated until it takes its place in the flood of cultural white
noise. The film Alien would be one
example; if my daughter sees it someday, the originality will be gone, and only
the luridness will remain.
Another is the
shower scene of Psycho; everyone I
know has seen it many times in some form, but few people I know have seen the
film itself. They never got to know the character of Marion Crane, or felt real
emotion at her tragedy, or experienced the shock at this fundamental violation
of the conventions of storytelling.
Many such
pop-culture references these days mock the original work, so that anything
original or sincerely moving gets parodied, made into memes and GIFs, and fed to
the crowd-sourced online Spoofinator. The same goes for politics, or sexuality,
or religion, or any of the subjects that modern culture treats with reflexive insouciance.
Such idle jabs fill the airwaves, television dial and blogosphere, as political
factions, religious groups and subcultures all try to buy our attention with
the currency of petty insults.
Let’s be
clear: this knee-jerk irreverence is not satire, even if we call it that. Genuine
satire works when the perceptive deflate our awe of the powerful, and when it
works – as when Aristophanes satirised Athens’ brutal war to the very people
who had lost brothers and sons – it is genuinely painful. In the case of our
mass media, many of the people doing the jabbing are powerful themselves, and
can pay for the most exposure and best put-downs.
When people
from various religious and political bubbles snark at each other, they form a
circular firing squad, tearing each other down from the anonymous safety of
their computer screen; it’s cowardice, not activism. Nor does any of it carry
the genuine catharsis of irreverence, for irreverence has no power when it’s
all there is, when there’s no reverence left in our culture to push against.
The ubiquity
of media means that Hollywood culture imposes its will on us whether we want it
to or not, and we interpret real events according to fictional templates. Our
movies, television programmes, even advertisements take the form of morality
plays, whose characters tend to fall into basic types: Tough Cop, Unstable
Scientist, Sexy Woman, Fanatical Preacher, Slick Executive, Smart-Aleck Kid,
Bumbling Dad. Those characters, in turn, fill slots in the plot: Hero, Sassy
Sidekick, Unnecessarily Evil Villain or Exaggerated Fool. Plots follow a set
path on a certain timetable: the Set-Up, the Point of No Return, the Climax. At
the end, most characters Learn a Valuable Lesson: Follow
Your Heart, or True Love Wins, or
Break Free of Society’s Rules.
Some of us
notice one or two of those messages only when they violate our subculture’s
taboos: that is, when we find it sexist, or anti-Christian, or racist, or
anti-American, or anti-whatever-we-favour. Then we consider it propaganda – and
of course it is, but everything we see is propaganda. We merely notice it
because it’s propaganda against things we favour, just as we complain about “media
bias” when it’s a bias other than our own. Most of the propaganda we see every
day, however, is invisible to us – we grew up with it, and are no more aware of
it than we are the nitrogen wafting around us.
But stories
from 50 years ago, or 500 or 5,000 years ago, though, had different categories
of people, and taught different lessons – say, Honour Your Oath, or Be
Content with What You Have. They acknowledged that a few people held power,
and all others serve them, while our culture pretends otherwise. They did not
assume that they were the pinnacle of creation, or that the future would be
richer than the past. They did not think of men and women as interchangeable.
Look at stories by Sophocles or Shakespeare, Jane Austen or Frank Capra, and
you see very different worlds, often with ideas that bristle our sensibilities,
but also with wisdom that we have abandoned.
A reasonable
approach might be to grow up learning from a variety of writers, from the old
and new alike, and many people throughout history have done so. In all those
eras, however, the stories came from a book, or actors on a stage, or
neighbours. For us, they are a flood of images and stories in which we swim
from childhood, and our images of the world – of who we are, how people should
act, and what our future might be like -- are woven together from what we’ve
seen on screens. They were made to be the most addictive and diverting sensory
input ever seen, and they drown out everything else.
Which brings
me to the most frustrating thing about the flood of Hollywood media around us:
we didn’t give permission for this to happen. We don’t have the right or
ability to turn it off, and as much as we try to withdraw from it, we can’t eliminate
it and remain in the modern world. My daughter’s teacher gives her assignments
that require the internet, I get talk radio broadcast on the bus, and I get
television at the doctor’s office, filling my head with jingles, gossip, and
images I didn’t want. As much as we claim to love our various freedoms, we have
sacrificed the freedom not to know.
I don’t care
very much if my daughter knows about a horror film or a celebrity scandal; those bits of information, in isolation, do no harm. I care about the constant avalanche of images and noise around us, and how it gets into our heads and shapes our passions without our consent. I care about how it creates a slow tectonic shift of culture under our feet, moving us to the positions most
convenient for the people in power. I care about finding a way to raise children while trying to hold back this tide, standing like Canute against the sea.